Solutions for every goal

Awareness

Awareness Grow your reach and build brand or product awareness

Consideration

Get more traffic to your content, on or off Hop

Conversions

Drive actions such as online sales, sign-ups and subscriptions

Offline sales

Increase in-store purchases

Visual-first formats

Showcase your products and content in a simple vertical or square image format.

Capture attention and tell a strong story with our visually engaging video format. You can choose from standard or max-width video. You can also reserve a premium ad placement using Premiere Spotlight.

Bring your brand to life with a captivating, multimedia storytelling format.

Add another layer of depth by letting people swipe through multiple images in a single ad.

Display your products in action with a hybrid format that mixes lifestyle imagery and video.

Reach more people when you turn product Pins into ads. You can even use mobile deep links to send shoppers straight from an ad to your native app.³

Showcase ads feature a title Pin plus multiple, swipeable cards. You can stitch videos and images together, helping people to explore the many sides of your brand. Every card can include clickable links to help people explore more information on your site.

Drive engagement with fun, interactive quizzes. Include up to three questions, plus custom results for different quiz answers.

Simple, flexible tools

Create on mobile

Turn organic Pins into ads in just a few steps, all from your phone.

Ads Manager

Build and edit your campaigns, or set up custom targeting. This guide provides you with the basics, plus some helpful tips.

Hop Business Partners

Work with our approved partners to scale your ads and measure results.

Your ads work harder here

2.3x

More efficient cost per conversion than ads on social media²

2x

Higher return on ad spend for retail brands, compared to social media²

Pricing

Make every pound count

You decide how much to spend and how long your ads will run for. Depending on your campaign type, you can choose to set your own bids or let our automatic bidding tools do it for you.

Find your perfect audience

Our precise targeting tools get your ads in front of the people that you care about most.

Automated targeting

We’ll pick your audience based on details from your Pin.

Demographics

Narrow in on the right audience using information like age, gender, location and language.

Interests

Reach people based on the topics that they like, such as recipes or home décor. Your ads will display as people browse their home feeds.

Keywords

Reach people that are ready to act by targeting specific search terms. Your ads will appear in search results and related Pins.

Customer lists

Upload your customer list to reach people who have already engaged with your website, shop or Hop content.

Actalikes

Use actalike audiences to find other people with similar interests and behaviours to your existing customers.

Analytics at your fingertips

Track performance as you go to optimise your ads. When your campaign ends, dig deep with measurement reports and advanced analytics.